Somewhere Gerard Arpey Just Asked "What?! We have a website? On the intertubes?"

Dustin Curtis took it upon himself to spend a "couple hours" redesigning AA.com, and explains why here.

My favorite excerpt?

"Fire your entire design team, if you have one. Hire an outside design firm on an emergency timetable to design your online experience, and build it as quickly as possible. Your in-house team is obviously incapable of building a good experience. Get outside help."

A local shop-owner responded soon after with this weak excuse for a signed, sealed & delivered lip-glossified ass kiss.

Aha Shake Heartbreak