Wednesday, June 24, 2009

On the Serious Tip...

Below is what I posted at DMN's Dallas City Hall Blog re: the below Turner issue. Yes, I do have a serious bone in my body - who knew? But don't get too comfortable. I'll be tossing out inappropriate jokes again before you know it.

"No earmuffs necessary" version below:

Usually, I would use repetitive foul language and sarcastic childish insults to address an idea as asinine as this, and I have done so on my SoDallas blog, but for this post I'll be serious for once. Don't get used to it.

As someone who could directly benefit from this development based on proximity, I still could not be more opposed to it.

First of all, I have to question any proposal which involves us modeling something that replicates any part of the god-forsaken city of San Antonio. Good grief - I'd move us even further away if I could.

Second, it is grossly negligible for any businessperson in Dallas to throw out a concept like this who clearly has zero insight, nor did he seek out insight from the authorities who do have it, with regard to the economic impact for the airline industry, as well as global economy, this could have based on the costs associated with this change.

When making proposal with as wide-reaching of an impact as this, it is not just smart, but also your responsibility to point out the negative aspects that could impact the average citizen who at the end of the day will live with this decision. And if your case is a solid one, transparency regarding the negatives will only help in proving your case. Frankly, it is reckless to not do so.

Southwest Airlines is a cornerstone of the economic environment within the aviation industry, an industry which has more power than almost any other in terms of revenue generated globally. Turner is carelessly tossing this idea out there and positioning it as though moving is Southwest's only other option.

News flash. Based on the costs this could easily drive for them, costs that exist outside of the juvenile box of travel industry understanding from which Turner is clearly operating based on his proposal, Southwest would be gone in a heartbeat. And either way - whether moving to South Dallas or another city - they lose because all either option offers Southwest is a monstrosity of costs in operations, distribution and labor back-filling. And when Southwest loses, thus does the city of Dallas, the travel industry, and the global economy as a whole.

Do some research, Turner, before recklessly proposing ideas with a level of complexity you could not even begin to understand.

And lastly, I nary trust any company without the foresight to hire a graphic designer for its proposals or its website. Bad taste is bad taste, but maybe that explains San Antonio.

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