As many have most likely read recently here, "someone" faxed random notables (love contradictions like that) throughout Dallas about Tribeca "closing its doors" and unloading liquor for all to come and enjoy.
Let's be honest here - We should only be so lucky. Tribeca is kind of a beating, from the dance floor that can't help but contain creepy guidos staring down Dallas twenty-somethings, to the crowded bar and even more crowded bathrooms, I'd love to see some sort of adjustment in that space, but alas - it was a "prank." Or piss-poor marketing. Ironically, though, I guess if people are dumb enough to fall for it - it's not so piss-poor, now is it. Unfortunately, that still doesn't take away my initial reaction of: Really, Tribeca? Go F yourself.
If I had been a fly on the wall, I would guess was nothing more than a last minute meeting between Tribeca's owner and promoter (yes, stop giggling, they really do have a promoter) to come up with half-assed idea for how to get more underage-groping 30-year olds in the door to pay for their short-bus version of 'bottle service' on black leather couches that no more resemble something from a VIP section than the cheesy "velvet ropes" they use at Republic.
All bitching aside though, from the looks of things, if it was posted on Frontburner, and I am even writing about it, it worked. Kudos to Tribeca for the "worst" marketing effort yet of 2008. Please have my vodka tonic waiting this Thursday.
Love ya. Mean it.